JUST Foods (formerly Hampton Creek), known for their plant-based mayos, spreads, treats, and most recently, scrambled eggs has now partnered with Brinc, a global venture accelerator that has launched a new program for entrepreneurs who want to create cutting-edge solutions for a more sustainable food supply, to bring their plant-based insight and technologies to the Asian market.
Brinc will invest more than HK$500,000 ($63,755) per team. The teams will have access to JUST’s pipeline of discoveries, and will be able to use the San Francisco-based company’s data, tools and raw materials to develop products. Brinc’s food technology accelerator program will also provide participants with learning and mentoring opportunities, access to the Asian market, and the chance to work with consumers to refine items. Finished products from the collaboration will have a “Made JUST” logo.
JUST has previously made global partnerships, including one that sources and manufacturers a low-cost porridge called JUST Power Gari in Liberia, and they also have a partnership to expand their popular JUST Egg product in Europe.