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The survey results point out that the Indian consumer’s preferences are skewed towards mindful and healthy snacking
According to a recent survey conducted between 3rd to 24th March by IPSOS, a research consulting firm, 91% of the participants try and opt for healthier alternatives whilst snacking.
The survey results point out that the Indian consumer’s preferences are skewed towards mindful and healthy snacking.
The quantitative survey by IPSOS aimed to identify the snacking habits and preferences amongst a group of people whose dietary preferences were divided into two categories – ‘vegetarian and non- vegetarian’.
Overall, the results indicate that the participants across both categories prefer to snack on healthy and nutritious food items such as almonds and fruits.
In fact, 72% of the participants mentioned that they consumed almonds (Regular/Often/Sometime) primarily owing to the perceived health benefits of regular consumption; almond consumption was highest in Delhi (93%), Mumbai (82%) and Chennai (79%).
The survey also highlighted that most of the participants – vegetarians as well as non-vegetarians preferred snacking on homemade items (53%).
Additionally, preference for healthier snacking options such as fruits and almonds specifically was also noticed in participants within the age band of 41-50 years. Besides that, the survey observed that women in India were more worried about nutrition needs (63%) when compared to men (53%).
The survey showcased that overall 72% of the participants were aware of the nutrient requirements of the body, participants from Ahmedabad (89%), Delhi (82%), Chandigarh(80%), Mumbai(78%) showed maximum awareness and whereas least awareness was seen among the participants from Kolkata (46%).
Additionally, amongst both vegetarian and non-vegetarians, 59% of the participants said they worried about their nutritional needs. While participants in Ahmedabad (83%) and Chennai (70%) were most concerned, participating in Bhopal (45%) were least concerned.
Weight gain (22%) followed by inadequate nutrients (21%) emerged as the top concerns associated with snacking, and while participants in Jaipur (55%) were most concerned about weight gain, participants in Bangalore (6%) were least concerned.