iD Fresh Food launches three new instant filter coffee liquid blends

While Strong offers a traditional blend of 70% coffee and 30% chicory, Bold is a combination of 80% coffee and 20% chicory, and Intense is 100% coffee

iD Fresh Food, Bengaluru based startup, has launched three unique blends of first-of-its-kind Instant Filter Coffee Liquid. Rich, dark and easy to make – one just needs to add milk and sugar to the liquid. The company is targeting a revenue of Rs 50 crore for 2021-22, with the unique instant filter coffee blends.

The surge in demand during the lockdown and work-from-home norm to slow the spread of the COVID-19 pandemic inspired the company to create three exceptional blends – Strong, Bold and Intense – of the popular iD Instant Filter Coffee Liquid. While Strong offers a traditional blend of 70 per cent coffee and 30 per cent chicory, Bold is a combination of 80 per cent coffee and 20 per cent chicory, and Intense is 100 per cent coffee for the purists who like their coffee blended with nothing but coffee.

Commenting on the new launch, Musthafa PC, CEO and Co-founder of iD Fresh Food, said, “The new blends are designed on the basis of customer feedback to ensure that we are catering to all types of filter-coffee lovers. iD Instant Filter Coffee Liquid is for all those who desire strong, aromatic coffee – the drink that refreshes you and sets things right!”

Pavan Kumar BVS, CBO of iD Fresh Food noted, “With the new rich and dark instant filter coffee liquid, we will be reaching out to a wider clientele. Given that we are launching at an affordable price point of Rs 5, the market opportunity is immense.”

iD Instant Filter Coffee Liquid will be available in retail stores across markets as well as on popular e-commerce platforms, such as Amazon, BigBasket, and Supr Daily among others.