Bikano announces aggressive product-line expansion

With the addition of new products, Bikano aims to achieve a sales surge of up to Rs 75 crore in the next financial year

New Delhi based brand Bikano has announced the launch of six new masala-based products ahead of the upcoming festive season to further boost its product portfolio through an aggressive product-line expansion.

The brand is expecting a sales surge of up to Rs 75 crore with the addition of the new masala range aimed primarily at consumers in the northern Hindi speaking belt.

The new range of products includes multiple spice-based flavors to augment Bikano’s presence in the rapidly growing ‘traditional snack’ segment. With the launch of its new range ‘Aloo Bhujia-Lemon Chaska’, ‘Chutney-Sev’, ‘Chatpata Mixture’, ‘Manpasand Mixture’, ‘Lajawaab Mixture’‘Daal Mixture’ and ‘Dry Fruit Mixture’, Bikano expects to earn an additional revenue of Rs 75 crore. The brand is already worth over Rs. 1000 Cr.

The launch comes ahead of the festive season and aims to capitalize on the expected demand surge during Holi including that of festive gifting.

“The salty snacks market in India has witnessed a remarkable evolution and growth in recent years. With a wide proliferation of Indian flavored packaged snacks, we have witnessed the introduction of multiple new product segments and diverse ethnic flavors. Thebhujia category and mixture category are two of the most rapidly growing salty snack segments in India and our new product line aims to leverage this market trend. Offering new products on regular basis has been prime focus of the brand. Apart from this, the new range is expected to give us a sales surge of up to Rs 75 crore in the coming fiscal,” said Manish Agarwal, Director, Bikano.