Lo! Foods products will now be available in North America, UK and South East Asian Markets
Lo! Foods, a Bengaluru based startup that offers a range of Low-Carb and Keto friendly packaged products, has expanded into international markets with a range of new products.
The FMCG startup’s Low-Carb and Keto friendly products will now be available in North America, UK and South East Asian markets. In addition to their current range of Attas, Namkeens, desserts and cookies, the brand has introduced a whole new range of Low-Carb and Keto friendly brownies, pancakes and waffles to cater to the tastes and preferences of the international audience.
Over the past few years, the Low-Carb and Keto product market has become a well-established category in the west. As per Grandview research report, the global ketogenic diet market is expected to reach $14.75 billion by 2027, expanding at a CAGR of 5.5 per cent from 2020 to 2027.
Growing concerns about increase in lifestyle diseases and awareness about the importance of diet, health and wellness are some of the reasons behind this growth. Considering the global popularity and ever increasing demand for Keto products, launching Lo! Foods in new geographies was a natural progression for the brand. Their strong product differentiation and unique formulation fills a significant gap in the global Low-Carb and Keto product market.
Lo! Foods products provide less than 5 grams of net carbs per serving which is nearly 60 per cent lower than regular products. Within a short period of time, Lo! Foods has gained tremendous traction and has served over 1 Lakh customers since early 2020.