Animal protein brand Licious becomes India’s first D2C Unicorn


Achieved a billion dollars valuation post receipt of funding worth $52 million led by IIFL AMC’s Late Stage Tech Fund.

Bengaluru based Licious has shifted paradigm yet again by emerging as India’s first D2C Unicorn. The tech powered, D2C fresh animal protein brand in the country, achieved a billion dollars valuation post receipt of funding worth $52mn led by IIFL AMC’s Late Stage Tech Fund.

The achievement of Licious Unicorn status is expected to not only further the journey of the brand but unlock the next level of opportunities for the animal protein sector through an inflow of investment, talent & the emergence of more start-ups that will help raise the bar in all aspects. 

Vivek Gupta & Abhay Hanjura, Co-Founders, Licious, said, “The fresh meats & seafood sector is still largely underserved and unorganised that holds a vast opportunity of $40 bn. In the coming years, Licious will work towards building a sustainable, responsible business that will reimagine the animal protein category in India through an optimal mix of global influence & products curated for the Indian palate. But most of all, you will see us championing the cause of fresh meats & seafood sector as we continue to put it in the front row of consumer businesses in India.”

The company also recently announced their pledge to comply to the lofty global ESG standards, setting new benchmarks for sustainability & governance. Spread across 14 Indian cities, the company has experienced an unprecedented growth of over 500 per cent that the company saw during the last year followed by the continuing momentum of the same. Licious has successfully delivered to more than 2 million unique customers till date.


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