The milkshake is priced at Rs 30 and is available across all the distribution channels
Mumbai-based Parag Milk Foods has announced the expansion of their product portfolio with the launch of a range of milkshakes – GO Milkshake.
GO Milkshake is made from 100 per cent cow’s milk and is available in 180 ml Tetra Packs in Strawberry, Vanilla, Chocolate and Coffee flavours. It will have a long shelf life at ambient temperature. The milkshake is priced at Rs 30 and is available across all the distribution channels.
According to a new report by EMR titled, ‘India Flavoured Milk Market Report and Forecast 2021-2026’, the market is expected to witness healthy growth in the forecast period, growing at a CAGR of 24 per cent between 2021 and 2026. This unlocks a huge potential for the company to tap into the growing market. Maharashtra with a consumption share of 18.6 per cent represented the biggest market in India in 2017. Maharashtra was followed by Tamil Nadu (15.5 per cent), Uttar Pradesh (12.4 per cent), Delhi (8.9 per cent) and Gujarat (7.5 per cent).
Commenting on the launch, Devendra Shah, Chairman, Parag Milk Foods, commented “Parents are always looking for healthy food and beverage options for their children that are nutritious and at the same time delicious. The GO Milkshake range is developed keeping in mind the requirements of a modern family who can have a thick and tasty drink on the go, without the hassle of making a milkshake. The drink has optimum calorie content that appeals to children and adults alike. With this launch, we are aiming to capture 10-15 per cent market share.”