MoFPI, NAFED unveil ‘Dilli Bakes’ – First ‘One District, One Product’ brand

The whole wheat rusks are made with jaggery instead of sugar and contain butter instead of vanaspati

The Ministry of Food Processing Industries (MoFPI), in association with the National Agricultural Cooperative Marketing Federation of India (NAFED), have launched the first ‘One District, One Product’ ‘Dilli Bakes’ in the bakery products category of the Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme.

The brand and the product have been exclusively developed under the ODOP concept for the bakery which is one of the ODOPs for Delhi. This is the first product, i.e., whole wheat rusks launched under the Dilli Bakes brand and will be followed by launch of more products.

According to NAFED, the whole wheat rusks is a unique product as it is made with jaggery instead of sugar and contains butter instead of vanaspati. The 260gm pack is competitively priced at Rs. 60 for the benefit of consumers and is available in unique and attractive packaging that keeps moisture and sunlight at bay, thus ensuring longer shelf life of the product and keeping it crispier and fresh.

Under the PMFME Scheme, the Ministry of Food Processing industries had signed an MoU with NAFED for developing ten brands of the selected ODOPs under the branding & marketing component of the scheme.