The Challenge will be conducted for a period of five months, beginning February 2022 and ending June 2022
Cargill, the Centre for Responsible Business (CRB) and the United Nations World Food Programme (WFP) in India have announced the Nutrition Innovation Mini Challenge as part of the ‘PoshanPehal aur Pragati’ project, for improving children’s nutrition intake in their first 1,000 days.
The project, ‘PoshanPehal Aur Pragati’ initiated jointly by Cargill, CRB and WFP is aimed at improving the nutritional quality of Take-Home Ration (THR) served to children, pregnant and lactating mothers in Rajasthan. The project is working by taking a multi-front and multi-stakeholder approach providing information on nutrition, access to quality nutrition, product innovation, targeting micronutrient deficiencies and innovative collaborations and partnerships at the community level.
The Nutrition Innovation Mini-Challenge aims to identify scalable solutions that will contribute towards creating an enabling environment for nutrition-seeking behaviour using innovative and inclusive approaches.
This will provide a seed fund of Rs 3,00,000 and mentorship to the selected applicants to help enhance their potential to successfully implement and scale their ideas.
The Challenge will identify three local private sector-led initiatives contributing towards promoting nutrition-sensitive and nutrition-specific environment through innovative interventions, including community mobilisation activities, mass media for awareness creation, technology-enabled solutions that strengthen market linkages, impactful solutions to access information on nutrition, and capacity building initiatives tailored to meet the nutrition needs of children (up to 3 years), pregnant and lactating mothers in Rajasthan. The Challenge will serve as an incubator for the select private sector actors, helping them design and develop responsible business and revenue models, strengthen their management skills, and link them up with institutions/initiatives for scalability or replicability.