Rise in demand for exotic fruits like kiwi, dragon, passion, and durian banana, apples, grapes, and pomegranates are the most consumed fruits
The demand for exotic fruits is growing rapidly among Indians with options like durian, dragon, passion, and kiwi increasingly finding their way to their dining tables, reports the latest JD Mart Consumer Insight.
As per the latest data, among the most consumed fruits in the country, bananas, apples, grapes, and Pomegranates were the top draws on JD Mart. Searches for wholesalers for bananas and apples contributed to almost 40 per cent of the overall searches in the fruits and vegetable category on JD Mart. Exotic and rare fruits like kiwi, dragon, passion and durian saw a 96 per cent YOY rise in demand on JD Mart.
While online searches for fruits and vegetables across the country grew by 44 per cent YOY, the rise in Tier-I cities was 29 per cent and in Tier-II it was 47 per cent. Demand for organic vegetables in Tier-II markets remained marginally ahead of Tier-I.
Bananas and apples were in maximum demand in the Tier-I cities of Mumbai, Delhi, and Bengaluru. For Grapes, Bengaluru created most of the demand followed by Mumbai and Hyderabad. Bengaluru also generated maximum demand for Pomegranates with Pune and Mumbai in second and third place, respectively.
For exotic fruits, maximum searches for Kiwi were generated from Delhi, Chennai saw almost 72 per cent of the demand for durians and Bengaluru for dragon fruit among Tier-I cities. Among Tier-II cities, three cities from Tamil Nadu, Coimbatore, Salem, and Madurai saw a rise in popularity for the durian. For the Dragon, Thrissur generated most of the demand among Tier-II cities followed by Jaipur and Mysore. Kiwi was mostly in demand in Agra, Jaipur, and Palakkad and the popularity for the passion fruit remained high in Meerut, Surat, and Mysore.