The project will be rolled out globally after a pilot phase in Europe across Pernod Ricard’s strategic international brands
Continuing its efforts as a proactive player in the industry, French firm Pernod Ricard has announced the launch of a digital label system to better inform consumers about the products they purchase as well as responsible drinking. This initiative aims to offer consumers an efficient solution to their desire for more transparency on product content and health information. A European pilot programme will be launched in July 2022, before being rolled out globally across all brands in the Group’s portfolio by 2024.
Every bottle of Pernod Ricard’s brands will soon carry its own QR code on its back label. Once scanned with a smartphone it will redirect the consumers directly to a platform where they will be able to access, on one unique place, relevant information for each product- the list of ingredients and full nutrition facts,iInformation about the health risks associated with the consumption of alcohol, and responsible drinking guidelines issued by their country’s government authorities.