Inside BENEO’s new pulse plant: pioneering sustainable protein from faba beans
Launching its own line of plant-based meat snacks being delivered pan India
In the latest advancement in India’s smart protein sector, Tata Consumer Goods has launched
its own brand of plant-based meats. Tata Consumer Products (TCPL, a $9 billion giant and one of
India’s leading FMCG players) has begun selling their new ‘TATA Simply Better’ line of plant-based meats across India through their store on Amazon Prime and Flipkart!
This nationwide launch of plant-based meats, from a company that is strongly committed to delivering better nutrition to their consumers, is a significant milestone in India’s smart protein story.
The plant-based products within the TATA Simply Better brand include a mix of dishes designed for both the Indian palate as well as for consumers wanting to snack like their global counterparts. These snacks range from traditional Awadhi Seekh Kebabs to popular options like Plant-Based Chicken Nuggets, Plant-Based Spicy Chicken Fingers, and Plant-Based Chicken Burger Patties.
TATA Simply Better line has been developed with support from key ingredient partners like multinational Kerry Ingredients, a testament to the growth in the Indian ecosystem of support for smart protein.