Creating awareness by educating the consumer to make informed healthy choices for food and beverages
ICMR- National Institute of Nutrition (ICMR-NIN) and India Food & Beverage Association (IFBA) have come together to create awareness among the Indian consumers by educating them about the need of diversified diet that is healthy, hygienic, safe food. The paramount focus for both organisations is to advocate consumer health and food safety.
Studies show that over 71% consumers are likely to make a purchase based on social media referrals than the science behind the product. The pandemic has deeply impacted food consumption habits and made the consumer wanting to learn more about the food. ICMR-NIN and IFBA will jointly conduct webinars, regional workshops etc. to help consumers understand the science behind food consumption for better health.
Together both the esteemed organizations, will make efforts to enhance awareness on importance of nutrition, food processing and food safety to help consumers make informed food choices. Essential aspects like relevance of a balanced diet; consumer perception about food safety; and the impact of the consumption patterns on health; reading and understanding food labels are a few of the key issues that will be highlighted. IFBA will continue to engage with its members to develop healthy and nutritious food products using current Recommended Daily Allowance (RDA) and dietary guidelines for various population groups.
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