Foreseeing a positive growth of collagen market in India

A huge population is unaware of the benefits of consuming collagen builders

Collagen is currently one of the most predominant topics in the nutrition and beauty industry. From consuming collagen supplements to improving collagen production in the body, there is an increased awareness and demand for this type of protein.

The global collagen market size was valued at $8.36 billion in 2020 and is expected to expand at a CAGR of 9% from 2020 to 2028 to reach $16.7 billion. Adjacent to this is the fast growing plant-based market of collagen builders that supplement the body with natural ingredients that help boost collagen production. The global plant based collagen market is expected to reach a market valuation of $12.3 billion by the year 2032.

The India Collagen Market was valued at $52.62 million in 2020 and is slated to grow at a CAGR of 6.48 % to touch $76.68 million by 2026. While the exact figures of Indian collagen builder market are not available, the increased awareness about plant-based and natural sources definitely show high promise of growth in India as well.

Collagen & Skin Health

Collagen is a popular component of various industries like nutraceuticals, cosmetic & beauty and the medical industry. 

Both nutraceutical and cosmetic and beauty have high consumption of this ingredient due to the strong correlation of skin health and collagen. More and more consumers are adopting a holistic approach towards skin health that focuses on nourishing the skin from the inside and out which has further given an impetus to the growth of collagen market in India and across the globe. 

A slew of factors like pollution, stress, UV rays and age decrease collagen production in the body. Infact, after the age of 20, natural collagen production in the body starts falling. The skin starts showing signs of aging like wrinkles, fine lines, and uneven skin tone amongst others. Therefore, to maintain healthy levels of collagen in the body for a radiant and youthful skin, it is important to ensure that you supplement your body with external sources of collagen builders.

How to choose the right collagen?

There are multiple options for collagen and collagen builders available in the market. And choosing the right one could get tricky.

Few important factors to keep in mind are:

Source of collagen: Choosing a plant-based source of collagen builder can provide a host of benefits without any side effects. Plant-based collagen builder products are essentially collagen boosters that are replete with vitamins and minerals and can stimulate collagen production on their own. Since these are derived from plant-based sources, they are safe for long term consumption and are devoid of harmful chemicals or ingredients. Plant-based Collagen builders support collagen production irrespective of the fact that collagen builder does not directly add amino acids to your body’s amino acid pool. They provide the skin with right building blocks like antioxidants, flavonoids, polyphenols, anthocyanins and vitamins so that it can produce its own collagen.

Efficacy: Every collagen builder product does not work the same way. Depending on the ingredients used, the impact of collagen builder on your skin may vary. Hence it is always advisable to pick a collagen builder product that contains ingredients like Acai Berry, Sea Buckthorn and Acerola Cherry that help boost collagen production in the body. Also look for scientifically studied or proven ingredients that have been tested for specific efficacy on the skin. For eg: CollaBZen is a scientifically studied ingredient that supports 10X collagen synthesis in the body (compared to untreated skin cells). Thus having collagen builders with such ingredients can help keep your skin looking youthful and radiant.

Certifications: One of the most important factors which is more often overlooked is the authenticity and safety of the product. Few certifications that can help this are Purity Award, and Pesticide Free Certification to name a few. In case you are a vegetarian or vegan, look out for Vegan Certification from organizations like the Vegan Society of UK.

Challenges in Collagen Market

While the collagen and collagen builder market are growing rapidly there is still a huge population who are unaware of the benefits of consuming collagen builders. It is considered good-to-have, instead of must-have by many. One of the main challenges is to educate consumers and make more people aware about the importance of adding collagen builders to their daily diets. It can do wonders to your skin health by nourishing it from the inside and helping retain the youthfulness and radiance.

The future of collagen and collagen builder market in India is very promising. With brands educating consumers about the benefits of collagen supplements, we can expect the next few years to have a positive impact on its growth.

Sneha Tekriwal, Category Head – Skin & Hair, OZiva

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