Diageo India invests Rs 45 Cr in Craft and Innovation Hub in Goa

Hub will produce 20,000 cases a month, provide local employment to 250 people 

Diageo India, a leading beverage alcohol company, has announced an investment of Rs 45 crore for its state-of-the-art Craft and Innovation Hub in Ponda, Goa. This is in line with the company’s strategy to accelerate transformational innovation and strengthen its Craft and premium portfolio.

The Craft and Innovation Hub was inaugurated by Subhash Shirodkar, Minister, Water Resource Development, Co-Operation and Provedoria, Government of Goa.

The Craft and Innovation Hub, spread across 4 acres, offers robust, end-to-end capabilities addressing various requirements such as distillation capabilities for malt, gin and rum; maturation infrastructure and blending capability for spirits; an automated bottling and packaging line for craft spirits and a modern warehouse for incoming and finished products.

In addition, it will host a one-of-a-kind Consumer Experience Centre. When fully operational with a capacity of 20,000 cases a month, the Hub will employ 250 people locally. This investment demonstrates Diageo India’s dedication to long-term research with a focus on driving Grain-to-Glass sustainability, nurturing the craft spirits ecosystem in India as well as continued commitment to the state of Goa.

image credit- Diageo India

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