Hindustan Salts introduces new iodised brand for Indian market

Launched in two variants- Lake Salt in crystal and powder form and Black Salt in crystal form

Hindustan Salts Limited, a Government of India enterprise under the Ministry of Heavy Industries, has introduced a new brand of lake salt KShaar.

This alkaline lake salt, naturally embedded with iodine and 54 rich minerals has existed since time immemorial and consumed by locals. Hindustan Salts which mines this salt from Sambhar Lake in Rajasthan, has now done value addition by self-iodisation through natural process and branded it as Kshaar and introduced it in packaged form for the Indian market.

The salt has a pH of over 9.5, which gives it high alkalinity that lends several health benefits for consumers. The therapeutic values not only stem from its high alkaline index but also from the 54 minerals and self-iodised nature it is endowed with. The salt thus enhances immunity and acts as a protective shield against illnesses.

image credit- newsvoir

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