Haleon announces launch of multivitamin brand Centrum in India

Currently available on leading e-commerce platforms and will be available in brick-and-mortar stores by the end of the year

Centrum, multivitamin brand, marks its entry in India under Haleon (erstwhile GlaxoSmithKline Consumer Healthcare). The company announced the launch of Centrum Multivitamin range recognising the difference in nutritional requirements by gender and age in India and offers 4 multivitamin variants tailored to meet the new age nutrition needs of different consumer cohorts :Centrum Women, Centrum Men, Centrum Adults 50+ and Centrum Kids. The range is vegetarian and by nature gluten free.

Backed by four decades of science, Centrum is the most clinically studied multivitamin brand in the world that the largest consumer healthcare business, Haleon, unveiled to the growing wellness industry of India.

Commenting on the new launch, Anurita Chopra, Head of Marketing, India Subcontinent, Haleon said, “A paradigm shift in consumer mindset to adopt self-care with a focus on holistic wellbeing and strengthening immunity makes India an important market for Centrum. The driving factor of the Indian dietary supplements market is the increasing health consciousness and proactive health mindset amongst the consumers. Launch of Centrum in India will further support us in driving our larger purpose of delivering better everyday health with humanity.”

Research suggests, “1 in 2 Indian Adults suffer from multivitamin deficiency and 1 in 2 school going children are nutrient deficient”. The brand helps bridge vitamin deficiency gap in Indian consumers by offering high-quality customised multivitamins for their emerging nutritional needs.