NAFED to contribute and promote ‘International Year of the Millet’ 2023 on global scale
To accelerate the circularity of all packaging materials
Huhtamaki and Stora Enso have joined forces to launch a new paper cup recycling initiative, The Cup Collective. The programme, which is the first of its kind in Europe, aims to recycle and capture the value of used paper cups on an industrial scale. Initially the programme will be implemented across the Benelux. With the aim of setting new standards for paper cup collection and recycling in Europe, The Cup Collective has issued an open invitation for partners from across the supply chain to get involved in working towards a systemic European solution.
The EU has set recycling target for paper and board packaging of 85% by 2030. Paper cups are recyclable but need to be collected before they can be turned into new paper products. The Cup Collective initiative will create the necessary collection infrastructure to significantly increase the recycling rate of wood-fiber in paper cups. Above all, the programme will make it as easier for consumers and businesses to collect used paper cups to be regenerated into valuable recycled raw material.
The first paper cup collection bins will be available in restaurants, cafés, office buildings and transport hubs in the Brussels and Amsterdam metropolitan areas. The Cup Collective aims to recycle half a billion paper cups in the first two years and, as it is designed to be scalable, has the capacity to significantly increase recycling volumes in Europe. The programme is managed by Co-cre8, a UK-based firm with over a decade’s experience in designing and implementing recycling programmes across Europe.