HUL launches new range of water purifiers

Powered by FiltraPower Technology which removes toxic substances and provides safe drinking water

Hindustan Unilever or HUL’s Pureit has announced the launch of its new range – Pureit Vital Series, a new range of RO + UV + Minerals based water purifiers with FiltraPower Technology, which is proven to remove toxic substances like industrial chemicals, pesticides, pathogens, and provide safe drinking water.

It meets the toughest safety standards and is tested by international laboratories. The range is turbocharged with superior performance in water recovery and purification speed. Its mineral-essence technology enriches water with essential minerals such as calcium and magnesium. Furthermore, the device is complemented with several convenience and luxury features. 

Vital Series comes after Pureit’s successful launch of its patented Copper RO, which was also based on a key consumer insight and had disrupted the market of electric water purifiers.

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