Tetra Pak unveils new aseptic packaging for Minute Maid juice range in India

Minute Maid will be the first ever product offered in the Tetra Stelo Aseptic packaging in APAC 

Tetra Stelo Aseptic, the latest member of Tetra Pak’s global packaging portfolio, is now the package of choice for Minute Maid, leading nutrition brand under The Coca-Cola Company’s portfolio in India. This is the first ever Tetra Stelo Aseptic package for The Coca-Cola Company in the world, and the first time the package is being launched by Tetra Pak in the Asia Pacific (APAC) region. 

The unique new tall, rounded, seamless package is designed to create tangible differentiation in the market for the new benefit-led Minute Maid range-Honey Infused & Vita Punch variants. The package also comes with WingCap 30, one-step opening with Direct Injection Moulding Concept (DIMC) technology, that ensures a perfect grip and great pouring experience. In addition to the package itself, Tetra Pak has also provided the processing and filling equipment for the range, making it an end-to-end partnership. 

“The Tetra Stelo Aseptic is paper-based, recyclable, Forest Stewardship Council (FSC) certified and offers the environmental advantages that are unique to Tetra Pak packages. The package meets the needs of not just the consumer looking for nutritional, safe food, but also one who is environmentally conscious” says Ashutosh Manohar, Managing Director, Tetra Pak South Asia.

Image credit- newsvoir

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