Bikano launches new pack of ‘Crunchy Munchy’ snacks, expects rise in overall sales this winter

Snack market in India is expected to grow at a CAGR of 12% during 2022-2027 

New Delhi-based brand Bikano has launched a new pack of Crunchy Munchy in 100 gms, keeping in mind the expected rise in demand for snacks this winter. Packed with unique flavours, the new snack range has ingredients such as potato, rice flour, chickpea flour, moth flour, and spices including garlic powder, cumin powder, onion powder, yellow chili powder. 

The snacks market in India is already growing and winters trigger a hike in the consumption of snacks as people tend to have them with a cup of hot tea or coffee, or simply to satiate their food cravings in the cold season.

According to Manish Aggarwal, Director, Bikano, Bikanervala Foods, “Considering the demand for small packs, Bikano is expecting the same level of demand for big packs. Our modern trade channel partners, and retail channels will make multiple options for our consumers to buy from. We are looking for 18% growth year-on-year and targeting to achieve Rs 1,500 crore of revenue by this financial year.”

As per a report, the snack industry in India is expanding fast, with the snack market in India growing multi-fold year on year. The snacks market size in India is worth Rs 44,000 crore out of which 20% is contributed by extrudes.

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