Reliance to pick 50% stake in Sasyo Hajoori Beverages

Sosyo is a heritage Indian brand with about 100 years of legacy in carbonated soft drinks and juices

Reliance Consumer Products, a wholly owned subsidiary of Reliance Retail Ventures, is acquiring 50% equity stake in Surat-based Sosyo Hajoori Beverages, which owns and operates a beverage business under the flagship brand ‘Sosyo’. The existing promoters, Hajoori family, will continue to own the remaining stake in the company.

Established in 1923 by Abbas Abdulrahim Hajoori, the company is one of the leading players in the domestic soft drinks market. Its portfolio includes Sosyo, Kashmira, Lemee, Ginlim, Runner, Opener, Hajoori Soda and S’eau. The company has 18 manufacturing units and 16 franchiselettes across India and it exports to countries like UAE, Zambia, Switzerland, USA, UK, New Zealand, South Africa, Canada, Australia, New Zealand.

According to Reliance, this investment will helps take forward the company’s vision of empowering local heritage brands and presenting them with new growth opportunities.

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