Continue to innovate and enter more categories
Mumbai-based D2C food brand The Whole Truth (TWT) has secured about $15 million in Series B funding round led by Sequoia Capital India. Existing investors Matrix Partners India and Sauce.vc and angel investors including Zerodha’s Nithin Kamath, Swiggy’s Sriharsha Majety and Rebel Foods’ Jaydeep Burman also participated in the funding round.
The startup will use the fresh capital for scaling its manufacturing capacity, hiring talent, and expanding its retail distribution. TWT offers healthy food snacks such as protein bars, peanut butters and muesli, among others to consumers via its website and e-commerce platforms.
The startup manages an online community of more than 300K users and also has grown 7X since its last fundraising, which was held in July 2021. It has an offline presence in 10 Indian cities.
Founded in 2019 by ex-Unilever marketing executive Shashank Mehta, the D2C startup was earlier named ‘And Nothing Else’ but later got rebranded to ‘The Whole Truth’.
Image credit- istock