Revamped this classic probiotic yeast to meet modern market trends
Lallemand Health Solutions is launching the first and unique organic version of probiotic yeast Saccharomyces boulardii to mark the hundredth anniversary of its discovery. This innovative positioning for S. boulardii creates new opportunities for consumers looking to make conscious buying choices.
Consumers take pride in participating in sustainable development and this can be expressed in the responsible purchases they make, showing a strong preference for brands that align with their own beliefs. FMCG GURUS highlights that 48% of global consumers are willing to spend more money for an organic product most of the time or all the time.
Probiotics are renowned for maintaining gut barrier integrity, which helps ease lifestyle-induced gut discomfort, and occasional constipation. A converging body of clinical evidence suggests probiotics promote digestive comfort and gut transit in all healthy population groups, from babies to pregnant women to older adults.
S. boulardii gives a competitive edge when compared to probiotic bacteria in the organic market space. Throughout the whole certification process, supply-chain transparency, and consumers’ confidence are ensured by a rigorous third-party verification programme, following European organic regulation. As a living microorganism, organic S. boulardii is produced with carefully selected organic raw ingredients in optimised manufacturing conditions.