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Though the functional water category is at a nascent stage in India, it is poised for good growth in time to come
Delhi-based startup D WA Herbals has forayed into a range of herbal wellness drinks under functional water category. This move comes in the wake of the company’s concerted plans to tap the growing popularity of herbal drinks with its health benefits. This was disclosed by Dr Sushil Kumar, Founder Director, D WA Herbals during the launch, which makes the brand first in India to venture into this category.
The company offers a range of herbal drinks with added functional value in the form of oxygen, minerals, vitamins, botanicals, etc. With a highly researched-based product range, the company has successfully optimised the effect of well-known herbs using innovative technology. All these products are tested at a NABL-approved lab and are completely safe to drink.
Currently, D WA Herbals offers four variants, Daily Wellness drink, Detox drink, Skin radiant drink, and Clam drink in 300 ml packaging. These are priced at Rs 65 for daily wellness and for others it is Rs.45. Presently, these are being retailed in leading hospitality segments and wellness centres in Delhi-NCR, Pune, and Chandigarh.
“Currently, in Pune, Delhi NCR alone, we have placed our products in over 150 outlets in a short period and hope to increase the same in the coming days. We have plans to retail in all modern retail formats including e-comm platforms like Amazon, Flipkart, etc. Besides the domestic market, our international research network from the USA, Russia, Germany, and Dubai enables us to customise our products and expand our global reach. We are gearing up for a major expansion and will have our pilot plant besides our current plants in Pune and Dehradun. We are embarking on an engaging educative and promotional program to propagate the health benefits of herbal water. We have invested substantially in this venture and have plans to go in a phased manner”, said Dr Sushil Kumar.
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