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Vicks ZzzQuil NATURA with Melatonin helps fall asleep fast to help you wake up regenerated without next day drowsiness
Procter & Gamble (P&G) India has introduced the latest addition to the House of Vicks in India – the new Vicks ZzzQuil NATURA, a melatonin sleep supplement. It is a non-addictive sleep supplement, suitable for occasional sleeplessness with no next day drowsiness. It also has Vitamin B6.
Sleep is essential for a person’s health and wellbeing, yet millions of people in India do not get enough sleep. The ZzzQuil India National Sleep Survey by Kantar in association with P&G Health reveals that only 15% Indians on an average get good sleep at night, with almost 60% Indians facing occasional sleeplessness. More than 40% sleep less than 7 hours on workdays, with a large part of the population unaware of the impact of sleeplessness on daily life.
Speaking at the launch, Sahil Sethi, Senior Marketing Director, P&G Health shared, “The ZzzQuil India National Sleep Survey has brought to light important statistics on how India sleeps, and more importantly the limited awareness on sleeplessness as a condition and ways it can be addressed. India is the 2nd most Sleep deprived country with 6 out of 10 Indians facing occasional sleeplessness.”
Dr YongChiat Wong, Group Head & Scientist, Medical & Technical Affairs, P&G Health said, “Blended with melatonin and vitamin B6, Vicks ZzzQuil NATURA gummy is a nutraceutical intended to supplement your body’s natural production of melatonin to help you fall asleep fast with the added benefit to help fight tiredness and fatigue.”
Consumers will begin to see ZzzQuil NATURA on shelves of major chemist, mass, and modern retail stores across the country as early as January 2023. The gummy is blended with natural chamomile and lavender, and will be available for a maximum retail price of Rs 199 for 10 chewable gummies and Rs 449 for 24 gummies.