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Pizza People is Bigspoon’s first-of-its-kind Neapolitan Pizza chain at scale
Bigspoon, Ahmedabad-based cloud kitchen startup, in association with its celebrity investor, Mouni Roy has launched a neo-pizza brand, The Pizza People, going live in 15 cities across 35 outlets. The Pizza People is India’s largest pizza brand launch in a single day as Bigspoon leverages its extensive cloud kitchen network across Tier-1 and Tier-2 cities. The first phase of launch sees 35 outlets go-live across 15 cities, including Pune, Ahmedabad, Delhi NCR, Hyderabad, Surat and Indore.
The Pizza People is the first-of-its-kind Neapolitan Pizza chain at scale, exclusively available for deliveries only. It brings in premium cheese and imported toppings, on a Neapolitan-styled pizza base made from Australian wheat, clubbed with vented packaging boxes to retain temperature and moisture through its journey of delivery to the customer.
Pizza is one of the largest food categories in the delivery space, and with its second phase of a launch coming up in March, The Pizza People would be available across 50+ outlets in 25 cities. Bigspoon recently raised its Series-A equity funding, in a round of Rs 100 crore, from IAN, NB VC, Go Ventures, and Anicut.
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