Meat startup TenderCuts launches brand new venture HappyChops

India’s first integrated marketplace to empower local meat shops with latest technologies and a robust supply chain

TenderCuts, a tech-driven, omni-channel fresh meat and seafood startup, has announced the launch of a brand-new venture, HappyChops – a marketplace to empower local meat shops with the latest technologies, robust supply chain and accelerated growth.

As India’s first integrated marketplace, Happy chops connects meat vendors with their customers online. They enable local meat shops with a lean supply chain, thereby providing easy access to quality produce with doorstep delivery at competitive prices. That apart, the company also plans to provide these shops with digital payment infrastructure and access to credit and insurance in the near future.

The company has already onboarded 100+ chicken and mutton shops in Chennai. By March 2023, the company plans to get 300 more neighbourhood shops onboard and expand to 10 more cities by June 2023.

The Chennai-based startup empowers traditional meat shops with digital technologies, such as enterprise resource planning (ERP) software, customer relationship management (CRM), point of sale (POS) platform and automated customer support.

Commenting on the latest venture, Nishanth Chandran, Founder and CEO, TenderCuts and Happy Chops, said, “With Happy Chops, we aim to create a revolution by bringing together the large community of local meat shops in India and enabling them with cutting-edge technologies and efficient supply chains that we have perfected at TenderCuts over the last seven years.”

Happy Chops is looking to address the value-conscious clientele in 150+ tier 1 and tier 2 Indian markets through a marketplace model.

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