Vitafoods India drives growth of high-potential nutraceuticals market

Vitafoods India aims to bring the nutraceutical industry together by providing a platform for professionals to network

The maiden edition of Vitafoods India, by Informa Markets, was held on 16th and 17th February 2023 at ITPO, Pragati Maidan, New Delhi. More than 60 exhibitors with over 150 brands from both domestic and global markets were present at the event.  

The inauguration of the expo was held in the presence of esteemed dignitaries, namely Chief Guest Rajesh Kotecha, Secretary, Ministry of AYUSH, Government of India, Praveen Mittal, Senior Director, FICCI (Federation of Indian Chamber of Commerce & Industry), Sandeep Gupta, Chief Founder & Director – ENAC (Expert Nutraceutical Advocacy Council); Andy Mather, Brand Director – Vitafoods, Informa Markets; Yogesh Mudras, Managing Director Informa Markets in India; and Rahul Deshpande, Sr. Group Director Informa Markets in India, amongst others.  

Vitafoods is a well-recognised global brand with a considerable presence in Europe and Asia. Geo-located for the Indian market, Vitafoods India caters exclusively to the nutraceutical market that is increasingly growing in the country, especially after the pandemic.

The event brought together key players in the nutraceutical industry, including KSM-66 Ashwagandha, Bio-gen Extracts, Allianz Biosciences, Aker Biomarine, Biofern, Anthem Biosciences, Gangwal Chemicals, Botanic Healthcare, Brenntag Ingredients, Synthite Industries, Natural Remedies, Generex Pharmassist, Vantage Nutrition, and Yasham Speciality Ingredients.  

 At the launch of Vitafoods India, Rajesh Kotecha said, “Naturally blessed with a variety of natural plants and herbs, India is in a position of great advantage when it comes to nutraceuticals. We have already witnessed a transformation in the Indian consumer from a reactive to a preventive stance when it comes to health issues. What needs to be done now is to advocate with scientific examples the genuine medicinal and scientific value of nutraceuticals. 

With Governmental support and advocacy, the AYUSH (Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy) industry has grown 6 times in the past 7 years. While our domestic market is vibrant, we would like to see more exports in this industry. We believe the G20 and SCO chairship India currently holds will be ideal platforms for spreading the word about nutraceuticals. Measures such as these will no doubt help in creating the new Amrit Kaal in India by 2047.”   

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