Launches Brownie Brittle Chips that are typically cut into bite-sized pieces
99 Pancakes, India’s first pancakes QSR (quick-service restaurant) chain, has announced its entry into the FMCG segment, with its first product, Brownie Brittle Chips. The product range will be available in 4 variants – Almond, Pistachio, Strawberry and Coffee. The Brownie Brittle Chips will be manufactured and marketed by parent company, Euphoriya Hospitality and sub-branded by 99 Pancakes.
99 Pancakes, which came into existence in the 2017 with its first pancakes specialty outlet in Kala Ghoda, Mumbai, currently has 40+ outlets across 15 cities of India. With the entry in the FMCG segment, the brand aims to cater to the tastes of the already existing customers and snack lovers as well.
Vikesh Shah, Founder, 99 Pancakes, “We started 99 Pancakes six years ago with a specialty product – Pancakes, and we’ve been able to penetrate the markets across India very well. The Brownie Brittle Chips is our first product in the FMCG segment. With this product, we wish to strike the mid-meal snacking craving or a dessert after-meal. The different flavours that we’re offering will match the taste buds of all generations. Going forward, in the FMCG segment, we’ll soon launch many more consumable items.”
Brownie Brittle Chips are priced at Rs 110 and available in all stores of 99 Pancakes, the online store of 99 Pancakes, Swiggy, and Zomato. In the upcoming time, Brownie Brittle Chips will be available on Amazon, Flipkart, Big Basket, Blinkit, Zepto, and many more such marketplaces.