Nestlé India launches Nestlé a+ Masala Millet

Nestlé R&D Centre India signed an MOU with Nutrihub-IIMR with an aim to collaborate in areas such as millet processing and more

Nestlé India is incorporating millets as an ingredient to provide consumers with more diverse food options. In line with the government focus on millets, Nestlé India is creating a differentiated food portfolio across brands that promote millet as a more sustainable food option, through partnerships and product innovations. As a part of this initiative, Nestlé India has launched Nestlé a+ Masala Millet that contains bajra and can be eaten as a light meal at any time of the day. 

Available in two variants, Tangy Tomato and Veggie Masala, Nestlé a+ Masala Millet comes in a multi-serve pack, high in fibre, with 30 per cent less calories and free from added preservatives. It has been developed under the guidance of IIMR (Indian Institute of Millets Research). Nestlé India has already launched Nestlé CEREGROW Grain Selection with ragi, Nestlé MILO Cocoa Malt with bajra and Nestlé KOKO KRUNCH Millet-Jowar breakfast cereals.

India is one of the largest millet producers in the world, accounting for 20 per cent of global millet production. Nestlé R&D Centre India Private Limited, Manesar (a subsidiary of Nestlé S.A and a part of Nestlé’s global R&D network) signed an MOU with Nutrihub-IIMR with an aim to collaborate in areas such as millet processing, health and nutrition benefits, millet sustainable regenerative agriculture practices and start-up collaborations. 

Nestlé India’s initiatives to promote millets highlight its commitment to promoting sustainable and diverse food options while supporting farmers and local communities.