ADM’s colour and flavour experts identified these themes through a deep dive into consumer purchasing behaviour and trends both online and offline, and across industries beyond foods and beverages
ADM a global leader in human and animal nutrition, announced its outlook on the flavor and color trends that will drive product innovation in 2024. With unapologetic abandon for self-expression coupled with individual wellness goals top-of-mind for consumers across regions, ADM has identified four trends that illustrate evolving consumer behaviours and will inspire memorable moments.
“Color trends, and corresponding flavours, in foods and beverages, provide unique insights into the human condition, revealing how we are responding and adapting to macro forces far beyond the table,” said Hélène Moeller, vice president of global product marketing for flavors and colors at ADM. “From focusing on well-being for themselves and the planet, compounded by concerns for affordability, the colour and flavour trends we identified in this report indicate what foods and beverages consumers will reach for on product shelves.”
ADM’s colour and flavour experts identified these themes through a deep dive into consumer purchasing behaviour and trends both online and offline, and across industries beyond foods and beverages.
“Color is at the epicentre of the food, fashion and content that the world consumes,” said Moeller. “We also know that flavour trends are dynamic, affected by cultural events, viral social media phenomena and emerging consumer tastes.”