Peninsular Export Company launches SAARRU, India’s first native soup

The brand has launched three varieties – mutton soup masala, chicken soup masala and chicken coriander rasam masala

The Peninsular Export Company has recently launched SAARRU, India’s first native soup with local variants. The brand offers three varieties of soup mixes based on regional cuisine and will soon be expanding its portfolio by adding more flavours. Available in both the B2C and B2B markets across Tamil Nadu, the soups are also available on SAARRU’s e-commerce website and other e-commerce platforms such as Flipkart and Jiomart. 

SAARRU is an exclusive native soup brand that brings freshness and ease of cooking into every Indian household. Offering wholesome soup options, the mixes come with an easy-to-use manual which makes serving fresh soup a joy, especially in the upcoming winter months. The brand has launched three varieties – Mutton Soup Masala, Chicken Soup Masala and Chicken Coriander Rasam Masala, the soup mixes are priced at Rs. 50 each. 

Jaisingh Vaerkar, Managing Partner, The Peninsular Export Company – Makers of SAARRU. Says, “There were not many soup options in the market, and this gave us an idea for easy-to-make soup options. SAARRU soup mixes offer the most authentic taste of traditional soups with the goodness of fresh ingredients. Apart from the three non-vegetarian soup mixes currently available, the brand is also working on a variant for vegetarian soups and will make it an instant product with vegetables and mushrooms added in. We are also looking at consumer delivery options and looking at soup kiosks and a vending machine-ready product as well.”

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