This flavour combines sweet and spicy tastes, which the company has named Swicy
Lay’s has launched a new flavour of potato chips called Sweet & Spicy Honey. This flavour combines sweet and spicy tastes, which the company has named Swicy. Lay’s is celebrating the month of love by introducing this unique flavour to their customers. The brand believes that the theory of opposites attracting also applies to food, and hopes that this innovative flavour will be a hit with their fans.
“As a leader in flavour innovation, Lay’s is always on the lookout for the latest trends to inspire our next potato chip flavours,” said Tina Mahal, senior vice president of marketing, at PepsiCo Foods North America. “From condiments to cocktails to restaurant menus, the Swicy food trend is everywhere now, so we’re excited to bring this unique combination of flavours to life in potato chip form for fans of sweet heat.”
“Our Swicy recipe perfectly embodies my spicy personality and Cameron’s sweet side, making it an amazing meal for our special date nights,” said Speed-Hamilton. “I love that Lay’s is bringing couples together to spice things up and inspiring them to get Swicy in the kitchen.”