The brand has strategically partnered with PVR, INOX, and Reliance to strengthen its market presence and accessibility to a larger audience
The Fresh Press, a cold-pressed juice brand based out of Mumbai has successfully raised a Pre-Series A round from Gruhas Collective Consumer Fund (GCCF). The brand was co-founded by Mithil Lodha and Rahul Jain, where actor-entrepreneur Dino Morea came on board as both an investor and co-founder. Since its inception in 2018, The Fresh Press has boasted over 36 stores nationwide. The brand has strategically partnered with PVR, INOX, and Reliance to strengthen its market presence and accessibility to a larger audience.
As of March, this year, The Fresh Press is also a part of the first cohort of Gruhas Gusto- a FoodTech accelerator program by Gruhas, Jubilant Family Office, DLF Family Office, and Anthill Ventures In the coming months, the brand aims to expand its market presence in Southern cities such as Hyderabad, Bangalore, and Chennai, while also targeting key regions like Gujarat, Rajasthan, and Delhi for nationwide coverage.
The goal is to establish 1000 Quick Service Restaurant (QSR) stores, solidifying The Fresh Press’s position as a leading juice brand in India, committed to offering 100 per cent natural, sustainable products for a healthy lifestyle.
Globally, the cold-pressed juices market is expected to reach $1.5 billion by 2030, growing at a rate of 7.54 per cent annually. In India, the market is booming with a staggering 25.43 per cent growth rate from 2021 to 2028, fueled by increasing retail presence and consumer demand for nutritious fruit juices. With a growing focus on health and a decline in the popularity of colas and carbonated beverages, there is an evident trend toward healthier options. The Fresh Press aims to cater to the evolving Indian Consumers and emerge as a significant player in the healthy beverage industry.