This is the first time that Amul’s fresh milk range is being launched anywhere outside India
Gujarat Co-operative Milk Marketing Federation Limited (GCMMF, Amul), owned by 3.6 million dairy farmers is the world’s largest farmer-owned dairy cooperative has announced its partnership with Michigan Milk Producers Association (MMPA), America’s tenth largest dairy cooperative that was established in 1916. This partnership between the two cooperatives will bring the Amul – the Taste of India to millions of Americans through its branded fresh milk products in the United States using MMPA’s superior technology.
This announcement was made at MMPA’s 108th annual meeting in Novi, Michigan, USA. Speaking at the event, Dr Jayen Mehta, Managing Director, Amul, said “We are very honoured and pleased to enter into an association with MMPA, a very respected 108 year old dairy cooperative. This association will ensure all our American and Indian consumers will be nourished and energized with the goodness of Amul Milk.
This is the first time that Amul’s fresh milk range is being launched anywhere outside India. Amul shall be launching the range of fresh milk in one-gallon and half-gallon packs under the same brand name and composition that is popular in India viz. Amul Gold – 6 per cent milk fat, Amul Shakti -4.5 per cent milk fat, Amul Taaza- 3 per cent milk fat and Amul Slim n Trim milk with 2 per cent milk fat. The products will be available in the leading Indian grocery stores throughout the East Coast and Midwest markets of the US.
The Indian dairy cooperative movement that started in 1946 with 250 litres of milk from the small town of Anand, India has spread its wings globally. Amul manufactures a wide range of branded milk and milk products in India and exports them to more than 50 other countries around the world, including the U.S. The Amul brand is rated as the world’s strongest dairy brand and India’s largest consumer products brand with a turnover of more than $10 billion and handling more than 11 billion litres of milk every year.
Amul’s partnership with Michigan-based MMPA is a continuation of the brand’s ties to Michigan. Dr Verghese Kurien, the Milkman of India and the founder chairman of GCMMF is a Michigan State University alumnus and is credited for the White Revolution of India and the overall success of India’s dairy industry.