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The supplements were launched at a glittering ceremony at Asia’s largest health and fitness festival – the International Health Sports, and Fitness Festival
Steadfast Nutrition, a leading innovator in performance and wellness nutrition, has added three exciting new supplements to its product line-up. It has launched two fast-releasing protein supplements, Whey Protein and LIV Raw, and a vegetarian Multivitamin mega pack comprising a whopping 180 tablets to fulfil Indians’ unmet protein and nutrient needs, respectively, catering to health and fitness-conscious people and serious sportspersons. The supplements were launched at a glittering ceremony at Asia’s largest health and fitness festival – the International Health Sports, and Fitness Festival (IHFF).
Speaking about the launch of the supplements, Aman Puri, Steadfast Nutrition founder said, “80 per cent of Indians are protein deficient and struggle to meet their daily protein needs. Protein deficiency is a silent health crisis in India. Protein deficiency symptoms include loss of muscle mass, muscle weakness, and persistent fatigue. Whey Protein, which contains 24 g of protein, offers a practical and achievable way to replenish your protein stores. Whether you’re seeking to optimise your daily nutrition, support muscle growth or enhance your fitness routine, it is the go-to supplement for you. LIV Raw, containing 27 g of protein, is suitable for athletes and fitness enthusiasts who undergo strenuous training schedules and need more protein — about twice as much as the average person – roughly 1 gram of protein for every pound of body weight each day. Being a fast-release protein, it provides quick muscle recovery and increases muscle strength.”
Steadfast Nutrition’s Whey Protein provides 24 g of fast-releasing whey protein concentrate, which accelerates muscle protein synthesis and helps in instant muscle recovery. It is quickly absorbed and digested by the body and comes in a chocolate flavour. It is free of any colours, preservatives or thickeners otherwise common in protein supplements.