The company has announced the launch of Coca-Cola in ASSP with 100 per cent recycled PET (rPET) in 250ml bottles, starting with the state of Orissa
Coca-Cola India, after pioneering the introduction of 100 per cent recycled PET (rPET) by the beverage industry in India, is taking another meaningful step towards creating a circular economy. The company has announced the launch of Coca-Cola in ASSP with 100 per cent Recycled PET (rPET) in 250ml bottles, starting with the state of Orissa.
Manufactured by Coca-Cola’s bottling partner, Hindustan Coca-Cola Beverages Pvt. Ltd. (HCCBPL), this initiative underscores the company’s commitment to sustainability, with a focus on reducing carbon footprint and promoting environmental responsibility.
Compared to conventional virgin PET packaging, in the ASSP (Affordable Small Sparkling Package), emissions are reduced by 36 per cent through the light-weighting of PET material. Additionally, the shift from virgin PET to recycled PET in ASSP contributes to a further reduction in the carbon footprint, resulting in an overall 66 per cent decrease compared to non-ASSP packaging with virgin PET.
Launching 100 per cent rPET ASSP, Alok Sharma, Executive Director, Supply Chain, Hindustan Coca-Cola Beverages (HCCB), stated, “The introduction of recycled PET in ASSP is a crucial step towards plastic circularity, emphasising a substantial reduction in the overall carbon footprint. This initiative aligns with our broader vision to scale up sustainable practices and lead the way in shaping a greener future for the beverage industry in India.”