The products will include several popular local brands, such as Gainda, Saras, Gowardhan, Mahakosh, Rajdhani, Desi Choice, Laxmi Bhog, Tagore and more
Flipkart, India’s homegrown e-commerce marketplace, has launched its new grocery fulfilment centre (FC) in Jaipur, Rajasthan, furthering its commitment to offer delivery slots tailored to consumer preferences. Flipkart’s first grocery FC in the state will help meet increasing consumer demand for online groceries through enhanced speed and serviceability across the region. Leveraging local consumer insights, the new FC will offer a diverse selection of over 5,000 products across staples, foods, beverages, snacks, personal care and household cleaning aids. The products will include several popular local brands, such as Gainda, Saras, Gowardhan, Mahakosh, Rajdhani, Desi Choice, Laxmi Bhog, Tagore and more, to cater to the distinct palates of varied consumers in the state.
Rajasthan is emerging as a fast-growing state, witnessing strong demand for online groceries. With a large population, untapped e-commerce potential, and the absence of Quick commerce services, Rajasthan presents a significant growth opportunity for Flipkart. By expanding into this market, Flipkart will cater to the increasing need for e-grocery and serve value-seeking consumers beyond metropolitan regions. Spread over 69,000 square feet, the centre has a dispatch capacity of over 6,500 orders per day across Jaipur and its neighbouring cities such as Bikaner, Jaipur, Jaisalmer, Jodhpur and Kota. The FC will generate more than 600 direct and indirect job opportunities while uplifting the livelihood opportunities of numerous small businesses, MSMEs, and local farmers in the region. The launch highlights Flipkart’s commitment to providing consumers convenient access to a diverse range of quality grocery products in the delivery slot of their choice.