Chirag Gupta, Co-Founder, Bebe Burp
The market for organic baby food has experienced significant growth, driven by the rising number of working mothers seeking convenient and healthy options for their infants. This trend is expected to continue, fuelled by increasing demand for prepackaged, easy-to-prepare organic baby food. Capitalising on this opportunity, baby food manufacturers are investing in premium, affordable organic ingredients that balance nutrition, convenience, and cost, paving the way for further expansion in this segment. Gujarat-based Bebe Burp is one such baby food startup in the race and raised $1 million in funding in a Pre Series A on August 2. Speaking with NUFFOODS Spectrum, Chirag Gupta, Co-Founder, Bebe Burp talks about the market dynamics of the Indian baby food market. Edited excerpts:
What is the size of the Indian baby food market?
The India baby food market was valued at around $6.5 billion in 2023 and is estimated to grow at a CAGR of about 14 per cent during the forecast period, i.e., 2024-30. The baby food industry is poised for significant growth over the next five years, driven by various factors such as increasing awareness of nutrition, rising disposable incomes, and evolving consumer preferences towards organic and natural products.
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