The brand aims to increase its millet products’ sales from 4% to a double-digit percentage with this product expansion
The Organic World (TOW), India’s leading Responsible Retailer and the largest organic and natural retail store chain in the country is excited to announce a significant expansion of its millet product range. With this strategic move, TOW, part of the Bengaluru-based Nimida Group, is diversifying its offerings from just two categories – Whole Grains and Flours – into an extensive selection spanning 11 categories and featuring over 70 unique SKUs. This move marks a pivotal step in the company’s mission to promote sustainable and health-conscious eating.
This comprehensive expansion includes nine new categories: Breads, Rusks, Fresh Batter, Ready-to-Fry Snacks, Snacks, Pasta and Noodles, Breakfast Options, Ready-to-Cook Meals, and Drinks & Juices. This wide array of products is designed to simplify millet consumption and integrate it seamlessly into everyday diets, making it more accessible and convenient for consumers who may be unfamiliar with millet or its preparation.
By introducing ready-to-eat and ready-to-fry millet products, TOW aims to elevate its sales contribution of millet products from the current 4 per cent to a robust double-digit percentage.