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Through the launch of Pick’n’Treat, Urban Pulse Innovations aims to create a sustainable future for India, one meal at a time
Urban Pulse Innovations Pvt. Ltd., announced the official launch of the Pick’n’Treat Mobile Application. This innovative platform is designed to address two of India’s most critical issues: food waste and hunger—by transforming surplus food from restaurants, cafes, and households into an accessible resource for millions of Indians struggling with food insecurity.
Founded by Tanuj and Pradeep Varshney, Urban Pulse Innovations is driven by a mission to create impactful solutions for India’s most pressing national challenges. The company focuses on bridging the urban-rural divide and addressing key issues related to food distribution, environmental sustainability, and social welfare. Through the launch of Pick’n’Treat, Urban Pulse Innovations aims to create a sustainable future for India, one meal at a time.
Pick’n’Treat was inspired by the Prime Minister’s call to address food waste and the staggering levels of food insecurity in India. Despite 68 million tonnes of food being wasted every year, nearly 197 million people in India still face hunger. By reducing food waste and promoting sustainable food consumption, the app aims to mitigate environmental damage, including the significant methane emissions caused by food waste, particularly in urban centres like Delhi.