Focus on solving challenges and unmet customer demands is a key trend shaping the nutra market

Dr Nikhil Kelkar, Joint Managing Director, Hexagon Nutrition

Hexagon Nutrition is a leading player in the nutraceutical industry, recognised for its innovation, sustainability, and efforts to address global nutritional challenges. It works closely with global agencies like UNICEF and the United Nations World Food Programme, supplying micronutrient powders and Ready-to-use therapeutic foods (RUTF). In an insightful conversation with NUFFOODS Spectrum, Dr Nikhil Kelkar, Joint Managing Director of Hexagon Nutrition, discusses the trends shaping the nutraceutical market, the company’s strategies for expansion, and its commitment to tackling malnutrition. Edited excerpts;

What are the current trends shaping the nutra market?

The nutraceutical industry is evolving rapidly, driven by innovation and consumer demand. There is significant growth in newer product launches, novel ingredients, and concepts aimed at addressing actual consumer needs. This focus on solving challenges and unmet customer demands is a key trend shaping the market today.

Could you share the recent product launches at Hexagon and how they address consumer needs?

We are a research-oriented nutrition company with in-house R&D, manufacturing, and marketing facilities. We have two R&D centres in Nasik and Chennai, continuously innovating to address unmet consumer needs. Our recent launches include Pentasure Fibre which is a 100 per cent soluble fiber that dissolves completely in water. It’s tasteless, odorless, and versatile users can even sprinkle it on food. Pentasure MCT is a pure MCT powder that provides instant energy. It is particularly beneficial for individuals with pancreatitis or those undergoing tube feeding in ICU settings. These products address specific nutritional gaps and offer innovative solutions to consumers.

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