MNG Brands expands wellness portfolio with acquisition of WellBeing Brewing
The latest Whopper innovation inspired by Guests’ requests
Burger King has long been known by fans as the one place to truly “Have It Your Way” – whether that means holding the pickles, adding extra cheese, or inspiring the next great Whopper creation. Last year, for the first time, Burger King encouraged Guests to create their version of the Whopper through the Million Dollar Whopper Contest, which culminated with the launch of three new and delicious Guest-created Whopper sandwiches in restaurants nationwide. And now, BK fans are asking for more. That’s why, starting March 6, Burger King is introducing The Steakhouse Bacon Whopper, the latest Whopper innovation inspired by Guests’ requests.
The Steakhouse Bacon Whopper – a flavour profile Burger King uncovered while reviewing submissions for the Million Dollar Whopper Contest and comments on social – combines signature steakhouse favourites including A.1. sauce, crispy onions, bacon, Swiss cheese, creamy peppercorn aioli, lettuce and tomato. This delicious creation is an inspired take on a classic that you might expect to find on the menu of your favourite steakhouse. But now, for a limited time, you can get one at your neighbourhood BK!
“We are constantly listening to our Guests to learn how they want to customise America’s Favorite Burger, which is why we’re so excited about the new Steakhouse Bacon Whopper,” said Christy Skylis, Vice President, Brand Marketing and Culinary, Burger King US&C. “This creation is the result of our passionate Guests and Whopper lovers, and we look forward to bringing even more guest-created and inspired creations to our menu later this year and in the future – so keep the great ideas coming!”