IVPA urges reinstatement of standardised edible oil packaging
Divay Jain, Co-Founder, Nutrabay
In the rapidly expanding sports nutrition sector in India, the role of reliable and authentic supplements has become increasingly significant. To gain deeper insights into the evolving landscape of sports nutrition supplements and the challenges of ensuring product quality and transparency, NuFFoodSSpectrum spoke with Divay Jain, Co-Founder, Nutrabay, a health and wellness startup in sports nutrition. During the interaction, Divay Jain shared the startup’s perspectives on consumer trends, the importance of regulatory compliance, and their approach to innovation in the supplement industry. Edited excerpts:
Nutrabay aims to achieve Rs 500 crore in revenue within the next five years. What strategies are in place to reach this ambitious goal?
We understand that sports nutrition is driven by more than just passing trends; it’s about meeting the growing consumer demand for personalised, effective solutions. Today’s consumers seek supplements that align with their specific fitness goals, age, gender, and dietary preferences. To address this, we continuously innovate, combining premium ingredients with cutting-edge formulations to ensure maximum efficacy. We closely monitor market trends, scientific advancements, and consumer feedback to stay ahead of the curve. By investing in research and development, we ensure our products are backed by the latest science, offering the highest benefits to our customers. Additionally, we prioritise transparency, providing clear information about our ingredients and their benefits, fostering trust and confidence in our brand.
With the recent $5 million Series A funding, what specific areas are you focusing on for growth and innovation?
The funding will largely be directed towards R&D, product development, tech support and omnichannel expansion. We have very ambitious plans for the company, and hence, optimising each function to drive higher productivity and efficiency is critical. Tech and automation will be extremely helpful in driving processes and growth.
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