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Biofortified Seeds vs Supplementation: A Sustainable Strategy to Address Anaemia at Scale

Biofortified Seeds vs Supplementation: A Sustainable Strategy to Address Anaemia at Scale

Prateek Rastogi, Co-founder & CEO, Better Nutrition India does not suffer from a shortage of food. Yet, anaemia continues to affect a large part of the population across age groups, genders, and income levels. This

Interview
“Exports are critical to positioning makhana as a global plant-based protein”

“Exports are critical to positioning makhana as a global plant-based protein”

Dr Yashawant Kumar, Founder & CEO, Benefic Nutrition In India’s fast-evolving nutraceutical and functional nutrition landscape, innovation is no longer limited to formulations alone—it must also address taste, convenience, affordability, and long-term consumer adherence. Benefic

Feature
The Price Sensitivity Trap: Why Indian Consumers Want Premium Nutrition at Mass Prices

The Price Sensitivity Trap: Why Indian Consumers Want Premium Nutrition at Mass Prices

India is often hailed as one of the world’s most promising nutrition markets. Rising lifestyle disorders, growing fitness awareness, expanding disposable incomes and a boom in D2C health brands all point to a consumer base

Feature
Rewriting India’s Plate from Generic to Genomic

Rewriting India’s Plate from Generic to Genomic

India’s nutrition problem is no longer about hunger alone—it is about mismatch. Even as supermarket shelves overflow with “healthy” products and fortified foods, diabetes, obesity, and micronutrient deficiencies continue to rise side by side. The

Interview
Tradition vs Supplements: Who Owns Gut Health in India?- Expert Weigh In

Tradition vs Supplements: Who Owns Gut Health in India?- Expert Weigh In

Dr Neetu Kumra Taneja, Food Microbiologist and Biotechnologist, Associate Professor (Microbiology) and Associate Head Centre for Food Research and Analysis (CFRA), NIFTEM, Kundli Are traditional fermented foods enough for gut health today? They can be

Interview
Tradition vs Supplements: Who Owns Gut Health in India?- The Nutraceutical Argument

Tradition vs Supplements: Who Owns Gut Health in India?- The Nutraceutical Argument

Shaheen Majeed, Global CEO and Managing Director, Sami-Sabinsa Group Are traditional fermented foods enough for gut health today? Eating a variety of traditional fermented foods regularly can support gut health by providing diverse microbes and nutrients.

Feature
Tradition vs Supplements: Who Owns Gut Health in India?

Tradition vs Supplements: Who Owns Gut Health in India?

Gut health in India is no longer confined to doctors’ chambers or wellness clinics, it is now a daily conversation shaped by tradition, science and evolving consumer choices. From a bowl of homemade curd to

Ingredients
Greenspace Herbs unveils Quantum Ayurveda tech platform

Greenspace Herbs unveils Quantum Ayurveda tech platform

The innovation represents the first successful commercialisation of quantum-enhanced botanical supplements Greenspace Herbs, a leading botanical ingredients company, announced the commercial launch of Quantum Ayurveda, a groundbreaking technology platform that enhances traditional herbal ingredients using

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How Rising Health Awareness and Affluent Lifestyles are Driving Sports Nutrition Market

How Rising Health Awareness and Affluent Lifestyles are Driving Sports Nutrition Market

Uday Kiran, Manager - Food Processing and Retail, Sathguru Management Consultants India's sports nutrition market has been growing at a CAGR of nearly 10 per cent between 2019 and 2024, reaching approximately $360 million in

Dietary Supplements
Sleep gummies saw 650 per cent spike in search interest: Report

Sleep gummies saw 650 per cent spike in search interest: Report

60 per cent of Indians Sleep less than six hours nightly Three out of five Indians aren't getting adequate nightly sleep, with a quarter reporting their sleep has worsened since the pandemic, according to a