Kouzina Food Tech in strategic agreement with Swiggy

Kouzina will manage end-to-end operations, innovation, and growth of digital-first food brands viz The Bowl Company (TBC), Homely, Soul Rasa, and Istah

Food service platform Kouzina Food Tech has entered into a strategic agreement with Swiggy for the exclusive license of its digital-first food brands: The Bowl Company (TBC), Homely, Soul Rasa, and Istah.

As per agreement, Kouzina will manage end-to-end operations, innovation, and growth for these brands. Upon fulfillment of certain pre-agreed conditions, Swiggy will transfer full ownership of these brands to Kouzina.

According to Gautam Balijepalli, Co-founder and CEO, Kouzina, the Bowl Company is a gold standard in digital-first F&B brands, having cracked the code on affordability, consistency, and consumer love. Homely, Istah, and Soul Rasa have also seen fantastic customer loyalty over the years.

Balijepalli mentioned, “Under Kouzina, we’ll scale these brands even faster, expanding into new markets through our asset-light expansion model. Homely is live in select Bengaluru locations, with The Bowl Company launching later this week. We’re also preparing to expand to more cities soon.”