V-Rich launches natural yogurt range – Yogurt Alley

Yogurt Alley is preservative-free, chemical-free, and guilt-free, naturally sweetened with fruits and honey

Hyderabad-based V-Rich, India’s clean-label food brand, has launched Yogurt Alley—a natural yogurt range that blends wellness with decadence. The range, which will be launched in June 2025, in Hyderabad, is the latest addition to the company’s growing portfolio of products dedicated to providing every Indian consumer access to adulteration-free foods.

Kavya Tummala, Chief Business Officer, Yogurt Alley, gives us an insight into the process. “We begin with microbiological testing to ensure every batch is safe for kids to consume. Next, we perform a chemical evaluation, where aspects like pH, acidity levels, and the presence of preservatives and sugars are assessed. The third is a nutritional analysis, where we check the protein, Vitamin D, and B12 levels. And finally,  we conduct a sensory and quality evaluation to assess the texture and overall product experience.”

V-Rich founder and CEO Yogita Jahnavi says, “Our yogurt is not only sugar-free but also rich in protein, making it a smart, nutritious choice. When it comes to kids, the market offers very few snacks that are both healthy and delicious. Yogurt Alley is here to change that—it’s a guilt-free dessert and snacking option that’s perfect for both children and adults. Our yogurt is made with milk that has been sourced directly from our farm, where our cattle are nurtured with care and fed home-grown fodder to ensure optimal nutrition. As a result of this care, our dairy products are hormone-free and rich in nutrients.”  

Yogurt Alley is preservative-free, chemical-free, and guilt-free, naturally sweetened with fruits and honey—no added sugars, infused with probiotics and rich in protein and is available in eight artisanal flavours: Raspberry, Blueberry, Blackberry, Apple, Vanilla Honey, Pista Dates, Chocolate, and Honey Almond.