1 out of every 3 Indians consumes milk as a beverage: Godrej Jersey

Additionally, 72 per cent of consumers prefer to drink flavoured milk or add flavour to their milk at home

Godrej Jersey is celebrating the evolving choices of Indian consumers with its report, Bottoms Up… India Says Cheers to Milk! The findings reveal that while one of every three Indians consumes milk as a beverage, 43 per cent of Bengaluru-based consumers prefer milk as a beverage.

Additionally, 72 per cent of consumers prefer to drink flavoured milk or add flavour to their milk at home. Parents, too, are increasingly opting for flavoured milk as a convenient and enjoyable way to give their children a nourishing refreshment drink with 54 per cent offering it during the day and 48 per cent using it as a refreshing option during playtime.

Bhupendra Suri, CEO, Godrej Jersey said, “At Godrej Jersey, we are committed to delivering on the consumer expectations. By prioritising taste, refreshment and nourishment in equal measure, the brand is redefining what milk means for a new generation. Godrej Jersey Badam Milk isn’t just a treat for the taste buds—it’s a healthy, wholesome choice that makes milk the preferred beverage every day, not just on World Milk Day.”

“As India embraces more mindful consumption, the narrative around milk is evolving. It’s no longer just about tradition—it’s about innovation that aligns with modern lifestyles. Godrej Jersey is leading this shift, blending heritage with fresh ideas to make milk a cherished part of everyday nutrition,” he added.

Titled ‘Bottoms Up…India Says Cheers to Milk!’, the survey gathered insights from major cities like Delhi, Mumbai, Hyderabad, Bengaluru and Chennai, focusing on preferences for dairy products, and quality expectations.

The findings emphasise the need for the dairy sector to adapt to evolving consumer demands, blending innovation with quality to fuel future growth.

The survey was designed and conducted by YouGov. Creamline Dairy Products, a subsidiary of Godrej Agrovet Limited (GAVL), a diversified food and agri-business conglomerate of Godrej Group sells the products under the brand name Godrej Jersey.