Inside BENEO’s new pulse plant: pioneering sustainable protein from faba beans
The funds will be used for product development, brand-building, and growth and expansion
Bengaluru-based F&B start-up Nuvie has raised Rs 3.8 crore in its maiden pre-seed funding round, led by start-up accelerator PedalStart. Focused on building a new-age ‘Better-For-You’ brand, Nuvie makes protein-rich, guilt-free versions of indulgent snacks and treats that taste just as good as the originals, if not better.
The round also saw participation from several notable entrepreneurs and angel investors, including Mukesh Bansal (Founder of Myntra, Cult.fit, and Nurix), Ayyappan R (Founder & CEO, FirstClub; ex-CEO, Cleartrip), Chanakya Gupta (Co-Founder, Tuco Kids; ex-SVP, Flipkart), and Arun Sharma (Co-Founder & CPO, Qlub UAE).
A substantial portion of the pre-seed capital will be directed towards new product development, brand-building initiatives, and content creation efforts. The remainder will be strategically deployed to expand distribution and unlock growth opportunities.
The start-up is now aiming to close CY 2025 at an ambitious ARR of Rs 10 crore. Having launched its lactose-free Ready-to-Drink Protein Shake in three flavours, Nuvie is now gearing up to roll out five new shake variants. The product pipeline also includes innovative offerings like a protein chocolate bar—a healthier spin on traditional chocolates, and India’s first protein-infused cold coffee, or Proffee.
Prashant Paliwal and Hem Narayan, Co-Founders, Nuvie said, “We’re elated to raise our pre-seed round, a significant milestone in our journey to reimagine healthy eating. At Nuvie, our focus is on crafting innovative products that strike the perfect balance between health and indulgence for today’s lifestyle-conscious consumer. This capital will empower us to double down on product innovation and strengthen our market presence as we gear up for our next phase of growth”.
“As Indians become increasingly conscious about their food choices and transition to healthier lifestyles, the market for nutritious foods in our country has been growing expeditiously. Despite that, very little innovation has happened in the food-tech space to make healthy foods delicious, and that’s exactly where Nuvie gains its edge, and stands out by ensuring that healthy foods/drinks are made convenient and tasty at the same time. Nuvie’s exciting category, innovative approach, and experienced founders committed to making better-for-you products work for the nation’s beginner health-conscious users, were the key factors that enthused us to invest in them. We at PedalStart look forward to supporting them as their long-term growth partner,” commented Manas Pal and Aditya Darolia, Co-Founders, PedalStart.